FLAUNT
Identity, Art, Creative & Photographic Direction & Packaging Design
FLAUNT, a premium hair extension brand under Paul Mitchell, was brought to life through my creative direction in brand identity, packaging design, and both model and product photography.
The Logo
Inspired by high-fashion aesthetics, I created a logo that embodies the brand's boldness and elegance through impactful typography. The design was developed for versatile application, appearing chic in white-on-black, inverted, and integrated with model/product photography.
Editorial Photography
Product & Packaging Design
To establish FLAUNT as a premium series,
I developed a clean yet sophisticated visual language centered on a black and white contrast, inverted as appropriate across the core assets. This design decision immediately positioned the product within the higher-end category and ensured a cohesive brand experience.
Flaunt is a hair extension line I designed from the ground up, beginning with the logo. Drawing inspiration from high-contrast black-and-white visuals, I played with inversion to create bold, dynamic shapes across the product line, resulting in a sophisticated and modern aesthetic.
For the model photography production, I crafted a soft, clean look that kept the focus entirely on the extensions. Subtle makeup, a smart casual wardrobe, and soft, diffused lighting enhanced the natural beauty of the hair, ensuring the luxurious texture and quality remained the centerpiece of every shot.
Display
Stand
Designed elegant in-store display elements
to showcase and support the hair extension products, enhancing their presentation
and accessibility.
PROJECTS
PHOTOGRAPHY
APPAREL DESIGN
ABOUT
ABOUT ME
I turn campaigns into stories—and those stories unfold in uncharted artistic universes. With 15+ years of experience,
I design bold, emotive visuals that help brands stand out and stay remembered.
English