CLAIRE'S
Product Photography, Landing Page, Social, Email Marketing
Identity & Product Photography
I developed the brand's identity and hero photography concept that made the product imagery the central focus of the experience. Each fragrance bottle is showcased with a unique color palette and surrounded by ingredient-centric visuals, designed to communicate the individuality of the scent through the photography itself. This approach created a clean and engaging product presentation that simplified discovery and drove conversions.
Using Claire's core typeface, I developed the logo for 'Layering Fragrances,' incorporating a clean, gradient-based design to reflect the color and scent blending. The logo has been designed with flexibility in mind, enabling it to adapt as the fragrance collection expanded.
Social
Content
Curated and designed visually-driven social media stories to enhance product storytelling, resulting in increased engagement and conversions
Motion Graphics
AI enhanced concept video for social
promotional assets
E-Commerce Landing Page Experience
Summary
Claire's launched a series of layering fragrances designed to empower consumers to create personalized scent experiences based on their mood and preferences. To accompany this innovative product line, I crafted a clean and intuitive UI/UX design that guides users seamlessly through the various fragrance options, ensuring a fun and engaging experience while exploring endless scent combinations.
My Contributions
As the lead designer, I focused on creating a clean, intuitive UI/UX experience for Claire's layering fragrance line. My role involved designing a seamless navigation flow that guided users through the different fragrance options, allowing them to easily explore and create personalized scent combinations. I collaborated closely with the product team to ensure the design reflected the brand's playful, consumer-centric approach while providing an enjoyable and frictionless experience from start to finish.
Key Results
- The fragrance line went viral, with products selling out within the first week due
to overwhelming demand. - Traffic Surge: Website traffic reached an all-time high, with a 40% increase in visitors.
- Social Media Buzz: The Instagram comment section was flooded with eager
consumers, driving even more attention to the product.
Brand
Claire's Stores Inc
Chicago, IL, US
Key Role
- UI/UX Design
- User Flow Optimization
- Wireframing & Prototyping
- User-Centered Design Strategy
- Cross-Platform Design
- Visual Design for E-Commerce
- Interaction Design
- Responsive Design for Mobile & Desktop
+30.7k
Visitors up the first week
5:00
Avg. time online
+15%
Finanical growth
30.5k
Engagements
Creating An Ecosystem
developed an intuitive landing page that allowed users to easily navigate through various fragrance options.
The design streamlined the scent layering process, enabling users to seamlessly create personalized fragrance combinations with a smooth, interactive interface. I focused on creating a sleek, user-friendly experience that made exploring and customizing scents both enjoyable and efficient, while maintaining brand consistency throughout. The result was a clean, functional design that enhanced user engagement and drove conversions by simplifying the product discovery process.
Mobile Experience
To further enhance the experience, I made the product photography a central element of the shopping journey. Each fragrance bottle was showcased with its own unique color, surrounded by imagery of the key ingredients featured in the scent. This approach visually highlighted the individuality of each fragrance, deepening the user’s connection to the product and elevating the overall experience. The result was a clean, functional design that enhanced user engagement and drove conversions by simplifying the product
discovery process.
A smooth, seamless shopping experience with interactive product touchpoints designed to boost engagement and enhance fragrance discovery.
An expandable, sleek menu designed for effortless product discovery, allowing users to explore scent profiles, find ideal fragrance pairings, and access detailed ingredient information with ease.
Established a scalable foundation, allowing Claire’s to seamlessly expand the interactive shopping experience to future product lines while maintaining consistency and engaging storytelling.
PROJECTS
PHOTOGRAPHY
APPAREL DESIGN
ABOUT
ABOUT ME
I turn campaigns into stories—and those stories unfold in uncharted artistic universes. With 15+ years of experience,
I design bold, emotive visuals that help brands stand out and stay remembered.
English