GLAZED
An original fragrance concept created through sketching, AI rendering, and refined art direction.
Glazed is a self-initiated product created entirely from scratch — from early sketches to AI-assisted renders and final art direction. I designed the bottle, branding, and visual identity, then expanded the concept into a full marketing ecosystem, including email marketing, landing page design, photography, and video.
Branding Overview
From Sketch to Render
Transforming an original illustration into polished AI-driven concept art.
From Render To Motion Video
Transforming an original illustration into polished AI-driven concept art.
Editorial Hero Shot
Transforming an original illustration into polished AI-driven concept art.
The Process
Transforming an original illustration into polished AI-driven concept art.
From Render To Motion Video
Transforming an original illustration into polished AI-driven concept art.
Packaging
AI-enhanced concept art, inspired by my original illustration, brought the product vision to life.
The Process
Transforming an original illustration into polished AI-driven concept art.
AI-Driven Editorial Model Photography
The model photography is designed to feel luxurious, cohesive, and high fashion,
blending a romantic Bridgerton aesthetic with the signature colors and mood of the Glazed universe.
Photography Turned To Motion Video
Editorial Magazine Spread
Transforming an original illustration into fully realized, high-end AI-generated concept art.
Illustration Turned To Activation
Transforming an original illustration into polished AI-driven concept art.
AI-Generated Social Concepts & Brand Aesthetics
A curated social feed blending original product renderings with AI-generated model photography,
styled and directed to express Glazed’s warm, editorial universe.
Body Lotion
Transforming an original illustration into polished AI-driven concept art.
Rendered Product
Rendered Product Motion Video
All designs, concepts, artwork, visual assets, photographs, renderings, and written content displayed on this portfolio are the exclusive intellectual property of Lucas Phoenix LLC. Unauthorized reproduction, redistribution, or commercial use of any materials found herein — in whole or in part — is strictly prohibited without explicit written permission.
© Lucas Phoenix LLC. All rights reserved.
PROJECTS
PHOTOGRAPHY
APPAREL DESIGN
ABOUT
ABOUT ME
I turn campaigns into stories—and those stories unfold in uncharted artistic universes. With 15+ years of experience,
I design bold, emotive visuals that help brands stand out and stay remembered.
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