MVRCK & MITCH
Packaging Design, Merchandising, Swag
MVRCK and MITCH are hair styling product brands under John Paul Mitchell Systems. MVRCK offers a full line of shave, beard, and hair products, while MITCH focuses on styling products like pomades, pastes, clays, and creams. Some MVRCK products are now included in the MITCH lineup.
Father's Day GDUSA Award
Winning Packaging Design
To create a premium Father's Day offering for the best-selling product, I designed limited-edition packaging that features classic gold foil accents and embossing. This elevated design was intended to convey a sense of prestige and sophistication, differentiating it from the standard MVRCK packaging
Early Concepts
Product Display
developed a sustainable and engaging in-store display for shave cream, constructed from 100% recyclable, laser-cut 3D corrugated material. Using MVRCK's font, the design aimed to disrupt the typical shopping experience and effectively target male consumers.
Swag
Developed a limited-edition line of branded swag—including aprons, pins, bags, and combs—distributed in select salons to promote the MVRCK & MITCH product lines. These items were also available for consumer purchase for a limited time and in limited quantities.
Sustainable Product Bag
Developed a line of sustainable, 100% recyclable brown paper bags that can hold up to two products. The bags feature a graphic that aligns with the brand's look and feel, creating
a sense of disruption in the retail space while appealing to the male consumer.
Early Concepts
PROJECTS
PHOTOGRAPHY
APPAREL DESIGN
ABOUT
ABOUT ME
I turn campaigns into stories—and those stories unfold in uncharted artistic universes. With 15+ years of experience,
I design bold, emotive visuals that help brands stand out and stay remembered.
English