PAUL MITCHELL
Art/Creative Direction & Design
The 2020 Look Book production was a vibrant celebration of 20 years of color, showcasing four cutting-edge looks—Sunflare, Camouflage, Amethyst, and Aurora.
Each look featured a stunning fusion of soft yet impactful colors, diverse models, and elegantly curated wardrobe styling. To add a bold, disruptive edge,I introduced an artistic layering technique in the photography, creating a striking visual narrative that elevated the collection's impact.
The Logo
Marking twenty years of color innovation and anticipating the next twenty, the 2020 logo showcases a timeless geometric shape, with an almost infinity-like flow, to visually represent shifting color palettes. This versatile symbol enhances book, social, and email designs, working as both a full-page frame and a refined accent logo."
Editorial Photography
A deeper look into 2020
BEHIND THE LOOK
Designed a storytelling chapter for each look, detailing the model's transformation—covering makeup, hair, and styling—offering an inviting glimpse into the journey from concept to the final, radiant look.
Artist
Sketches
Paul Mitchell stylists' notebooks are a treasure trove of creative exploration—a chaotic mix of references, layers, colors, and spontaneous doodles. Witnessing this firsthand on set, I conceived an in-house photoshoot to celebrate their process. The goal was to capture the artistry and meticulous thought that culminates in the seemingly effortless end result.
'Team Of Artistry' type treatment, a European nod to the 1996 Spice Girls debut album SPICE, to resonate with a nostalgic audience familiar with 90s pop culture.
The Color Set
The 2020 Color Kit packaging was conceived to deliver a premium and complete color experience. Inside, users will find the new hair color series, interlocking bowls designed for efficient workflow, and the 2020 lookbook, which I also designed to complement the kit. The overall design language reflects the 2020 brand identity, ensuring a
cohesive presentation
Email Marketing
ABOUT ME
I’m a Portland-based multidisciplinary designer, art director, and creative consultant. With a distinct creative footprint, I help brands concept, design, and photograph campaigns that leave a lasting impression.
English