PAUL MITCHELL
Art/Creative Direction & Design
3 looks, 3 cities, WANDERLUST is a European fairytale told through a bold palette of red, black, and white, celebrating the most iconic and timeless hairstyles. This award-winning book blends storytelling with striking design, weaving together heritage, artistry, and visual elegance in a uniquely captivating format.
'Team Of Artistry' type treatment, a European nod to the 1996 Spice Girls debut album SPICE, to resonate with a nostalgic audience familiar with 90s pop culture.
The book's cover intentionally sets up a visual surprise, so that the reader is met with a striking and bold red aesthetic upon opening.
BEHIND THE LOOK
Designed a storytelling chapter for each look, detailing the model's transformation—covering makeup, hair, and styling—offering an inviting glimpse into the journey from concept to the final, radiant look.
Wanderlust Universe
Faced with the challenge of increasing the Wanderlust book's page count, I developed a creative solution: incorporating product advertisements that felt native to the book's design. By styling the ads within the magical red-and-black Wanderlust universe, I ensured they enhanced, rather than detracted from, the overall narrative.
INSPIRATION
A sneak peek into the moodboarding process and early concepts
—where vision starts taking shape!
Moodboard
Curated meticulously crafted mood boards that seamlessly blended wardrobe, styling, and makeup, setting the tone for a cohesive and visually captivating transformation.
SOCIAL PRESENCE
Crafted dynamic, visually compelling social teaser content that seamlessly blended product storytelling with high-fashion aesthetics, capturing audience intrigue and driving anticipation.
PROJECTS
PHOTOGRAPHY
APPAREL DESIGN
ABOUT
ABOUT ME
I turn campaigns into stories—and those stories unfold in uncharted artistic universes. With 15+ years of experience,
I design bold, emotive visuals that help brands stand out and stay remembered.
English