PAUL MITCHELL
COLOR XG Rebrand
The ColorXG is a line of permanent cream hair color developed by John Paul Mitchell Systems, known
for its ease of use, reliability, and vibrant, fade-resistant results, offering a wide range of shades and
gray coverage options.
A Birth Of A Slogan,
A Rebirth Of a Brand
For The Color XG’s new brand identity, the company aimed to connect with a younger audience who could truly relate to the product. Research showed that most clients were young, yet the existing branding featured haute couture imagery that felt distant and unapproachable.
I saw an opportunity to merge both needs into one cohesive vision by leveraging the brand’s new color shade launch. This led to the creation
of "LOVE YOUR COLOR"—a message that celebrates individuality,
self-expression, and the beauty of embracing your hair color.
Product Artistic Shots
The ColorXG is a line of permanent cream hair color developed by John Paul Mitchell Systems, known for its ease of use, reliability, and vibrant, fade-resistant results, offering a wide range of shades and gray coverage options.
Editorial Photography
Cool Shades
The Color XG cool shades model photography marked a refreshing departure for the brand, bridging the perceived distance with its target audience. Eschewing unattainable haute couture, the campaign instead featured relatable individuals, injecting a vibrant new energy and attitude that deeply resonated. This approachable, eye-level aesthetic delivered a powerful impact, authentically embodying the core message behind the 'LOVE YOUR COLOR' slogan.
Warm Neutrals
As a deliberate extension of the LOVE YOUR COLOR Cool Shades campaign, the Warm Neutral photography retained the core values of simplicity and relatability, yet introduced a compelling twist. By showcasing the neutral warm tones in decidedly fashion-forward, night-out ensembles, the imagery aimed to create a 'wow' factor, presenting camera-ready looks designed to deeply resonate with consumers' aspirations.
Social Media
Social Media Short Videos
Social Stories
PROJECTS
PHOTOGRAPHY
APPAREL DESIGN
ABOUT
ABOUT ME
I turn campaigns into stories—and those stories unfold in uncharted artistic universes. With 15+ years of experience,
I design bold, emotive visuals that help brands stand out and stay remembered.
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