twentyfourseven
Bikini Collection
TV / Social ad campaign
twentyfourseven is a major retail fashion brand in Tel-Aviv.
24Seven's Bikini Collection marked the brand’s first venture into the U.S. market. Rather than taking a traditional approach with a standard clothing ad, we launched a bold commercial dedicated solely to the bikini collection—with a production budget of over $210,000 USD
I developed a unique partnership idea with Shazam, then hugely popular in Tel Aviv. Our "Shazam for More" co-op campaign made history: within the first commercial break, it generated over 35,000 Shazams—a groundbreaking record for a country the size of Israel.
I led the full creative development, from initial concept and art direction to directing the shoot—a four-day production experience across Miami that redefined 24Seven's brand presence and set a new creative bar for the company.
Agency: BYL ADVERTISING
The commercial follows three friends on a day-to-night adventure through Miami’s most iconic locations, blending a 90s retro vibe with touches of classic Americana. Music played a central role. I worked closely with music experts to select the perfect sound, leading to an exclusive collaboration with the European band NONONO. Their original track, debuted through our campaign, became an overnight hit on the Israeli charts.
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ABOUT
ABOUT ME
I turn campaigns into stories—and those stories unfold in uncharted artistic universes. With 15+ years of experience,
I design bold, emotive visuals that help brands stand out and stay remembered.
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