twentyfourseven
MUST-HAVE
Art / Creative & Photographic
& Video Direction
twentyfourseven is a major retail fashion brand in Tel-Aviv.
One of my standout projects was “3 Things a Girl Must Have”, a concept I developed for promoting key clothing items for the season. I came up with the idea of using our typical TV campaign budget to split it into eight 12-second mini ads. The result? An intense online presence and visibility during commercial breaks that made a significant impact.
I worked closely with the stylists to craft a detailed shot list for each look, ensuring every angle and detail was captured. Additionally, I co-wrote the script, infusing each ad with playful, humorous, and stylish elements. Many competitors followed the newly set trend, proving how influential this campaign was in shaping the industry’s approach to advertising.
PROJECTS
PHOTOGRAPHY
APPAREL DESIGN
ABOUT
ABOUT ME
I turn campaigns into stories—and those stories unfold in uncharted artistic universes. With 15+ years of experience,
I design bold, emotive visuals that help brands stand out and stay remembered.
English