PAUL MITCHELL
Art/Creative Direction & Design
Driven by the vibrant and eclectic nostalgia of a California road trip, I conceptualized and art-directed 'California Dreaming,' a captivating nostalgic campaign production and lookbook. This project masterfully blended hair, fashion, and cinematic storytelling to capture the distinct essence of iconic California locations like Malibu, Palm Springs, and Big Sur.
BEHIND THE LOOK
Designed a storytelling chapter for each look, detailing the model's transformation—covering makeup, hair, and styling—offering an inviting glimpse into the journey from concept to the final, radiant look.
PROJECTS
PHOTOGRAPHY
APPAREL DESIGN
ABOUT
ABOUT ME
I turn campaigns into stories—and those stories unfold in uncharted artistic universes. With 15+ years of experience,
I design bold, emotive visuals that help brands stand out and stay remembered.
English